![]() Never content to rest on its laurels, however, the brand has always been forward-thinking. The Omega mechanical movements from this period are respected as some of the best ever made. Throughout the 20 th century, Omega watches continued to make a name for themselves, be it in outer space or plumbing the depths of the oceans. Since then, Omega has performed the service more times than any other brand. The reputation of the Omega watch led to the company’s appointment as official timekeeper for the 1932 Los Angeles Olympiad. At the world’s observatories, Omega watches set and broke records repeatedly, and still to this day hold many titles for the most accurate mechanical watches ever tested. Precision of manufacture allowed the brand to dominate accuracy competitions. The quality of the movement led to global success, and as a result, the company was renamed Louis Brandt & Frére – OMEGA Watch Co. In 1894, a new pocket watch movement was developed, named “Omega,” which incorporated an improved winding and hand setting mechanism. Research and development produced many firsts, including the first minute repeater wristwatch in 1892. There they built a mechanized factory and expanded their markets (including America), and by 1889, they had become the largest manufacturer of finished watches in Switzerland: producing 100,000 per year. He was succeeded by his sons Louis-Paul and César who eventually moved the company’s operations to Bienne. He assembled key-wound pocket watches and traveled across Europe to establish his brand’s reputation. The story of Omega watches starts with Louis Brandt, a young entrepreneur who, in 1848, founded his “Comptoir d’établissage,” in La Chaux-de-Fonds, Switzerland. Four, long-standing collections reflect a sense of continuity tied to the brand’s illustrious past. It’s no coincidence that Omega has been the watch of choice for the world’s greatest spy of literature and film, James Bond, since 1995. These include the classic dress watch, diver’s watch, and chronograph watch.Ī reputation for accuracy, reliability and quality has taken Omega to the Olympics, to the moon, and to the wrists of the world’s stylish elite. Omega, a prominent Swiss luxury watch manufacturer now in its 170th year, has played a decisive role in shaping what have become staple genres of watches over the past several decades. Omega watches rank as one of the most historically significant brands on the market and are arguably the most consistent competitor for Rolex. ![]()
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